How can we measure performance in sport organisations? The usual framework for organisational performance in sport federations is two-stage: measuring and managing performance. A new framework is proposed by adding two intermediate stages for analysing and reporting performance. The four-stage framework is applied to the French Federation of Hiking, a leisure-oriented federation with an aging and primarily female membership. Data comes from administrative membership records over a nine-year period (2011-2019), corresponding to 2 million multivariate observations, i.e. over 20 million available data. The analysing stage combines marketing and advanced sociodemographic statistics.A discrete-time logistic binomial model of the probability of leaving the federation demonstrates the importance of considering membership duration, age (albeit in a nonlinear way) and interesting interactions with members’ sex. Value for money is demonstrated for several stakeholders (e.g. 1 euro of public subsidies corresponds to 485 euros of volunteer work). The new framework proposes a cycle of measuring, analysing, reporting and managing performance. It can be entered at any stage and used to create or cocreate a specific performance system depending on the goals and means of the sport federation considered.