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This article deals with the economics of professional sport in Europe. Its objective is twofold: firstly, to propose a "vertical" vision, from production to the necessary regulation, including the study of the conditions for monetising sports shows produced by professional sports clubs in Europe; secondly, to put forward a general explanation for the persistence of deficits (DNCG data and similar organisations) of many of these clubs. This article deliberately places itself, unlike many other contributions, in a global (macroeconomic) perspective. It underlines: the universality and singularity of the production of sports shows, the specific conditions of their monetisation; presents, the origin of the deficits and the means nowadays chosen by professional clubs to try to cope with them and finally leads to an original proposal for regulation.