Pierre-Yves Janssoone ; Antoine Feuillet ; Mathieu Jéöl ; Mickael Terrien - THE ECONOMIC MODELS OF SPORTS ASSOCIATIONS: THE CASE OF HANDBALL CLUBS IN NORTHERN FRANCE

mos:8786 - Management et Organisations du Sport, June 2, 2022, Issue 4 | 2022 - https://doi.org/10.46298/mos-2022-8786
THE ECONOMIC MODELS OF SPORTS ASSOCIATIONS: THE CASE OF HANDBALL CLUBS IN NORTHERN FRANCEArticle

Authors: Pierre-yves Janssoone ; Antoine Feuillet ORCID1,2; Mathieu Jéöl 3; Mickael Terrien ORCID4,5

The French Handball Federation has put at the heart of its strategic project the will to see its clubs diversify their financial resources and multiply the practice offers (health, leisure...) to remain attractive in a changing sport context. In order to accompany this process, this research focuses on the economic models of handball clubs in order to categorize them and identify development levers. Different statistical methods were applied to achieve this. A principal component analysis and a K-means classification allow us to propose a double taxonomy of the clubs: their economic models and their level of professionalization. These methods were applied to the clubs of the Comité Nord (59 clubs), which were contacted by sending a questionnaire. The reading grid created allows to characterize the current situation of the French handball clubs and to identify different opportunities and threats for each of the identified categories.


Volume: Issue 4 | 2022
Section: Research articles
Published on: June 2, 2022
Accepted on: February 24, 2022
Submitted on: December 1, 2021
Keywords: [QFIN]Quantitative Finance [q-fin],[SHS.GESTION]Humanities and Social Sciences/Business administration

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