Vol. 7, 2025

1. Les composantes de la valeur dans l'auto-organisation équestre

Aim: Self-organization in sport and leisure activities has increased in recent years but remains relatively unknown. This trend is also evident in equestrian activities, generating economic and societal challenges for institutions and professionals of the sector. Self-organization refers to the independent management of one or more tasks that could otherwise be subcontracted. For some practitioners, it is the result of a mismatch between their demand and the supply of available services. To better understand the determinants of equestrian self-organization, this article examines the consumer value associated with this choice.Question: The sports service, unlike material goods, involves an immaterial exchange contract requiring consumer participation. In this context, this article analyses the value components of sports self-organization, in the case of equestrian activities. Additionally, this exploratory research aims to understand which value components influence the overall value of self-organization and whether this overall value is also influenced by attachment to the animal and self-efficacy. Methodology: The methodology is based on a quantitative survey conducted online via social networks (Facebook, X - Twitter and Instagram) over six months in 2021, in France with 615 respondents. Structural equation models are used in the analysis. Results: The results reveal that attachment to the animal, self-efficacy, economic value, hedonic value, and ethical value associated […]